Comments on: Who Is Really In Charge of Marketing? http://www.marketingrevisited.com/who-is-really-in-charge-of-marketing/ Tue, 06 Jan 2009 08:43:13 +0000 http://wordpress.org/?v=2.0.5 by: Ryan http://www.marketingrevisited.com/who-is-really-in-charge-of-marketing/#comment-1220 Thu, 19 Jul 2007 16:40:42 +0000 http://www.marketingrevisited.com/who-is-really-in-charge-of-marketing/#comment-1220 I think this is the problem with marketing a product, company, or service that isn't quality to begin with. When you have brilliant people in your marketing department they are going to do brilliant work. However, if you have other idiots doing the rest of the jobs then, in the end, as you said, "The experience trumps everything." This is similar in public relations. The best answer is upfront, honest communication. PR practitioners get a bad rap because of executives who refuse to do the right thing and be an honest, contributing force in society. Is it the PR professional's fault that the company refuses to change its ways? That the CEO won't listen to wise council? Then the question comes, "should I quit the job that pays the bills because the product I represent is defunct?" I guess that is the question for the marketers at Sprint. Or, maybe, they actually believe that the product they market is as good as their efforts... But then again that'd have to be some strong delusion-juice they'd be drinking to come to that conclusion. I think this is the problem with marketing a product, company, or service that isn’t quality to begin with. When you have brilliant people in your marketing department they are going to do brilliant work. However, if you have other idiots doing the rest of the jobs then, in the end, as you said, “The experience trumps everything.”

This is similar in public relations. The best answer is upfront, honest communication. PR practitioners get a bad rap because of executives who refuse to do the right thing and be an honest, contributing force in society. Is it the PR professional’s fault that the company refuses to change its ways? That the CEO won’t listen to wise council? Then the question comes, “should I quit the job that pays the bills because the product I represent is defunct?”

I guess that is the question for the marketers at Sprint. Or, maybe, they actually believe that the product they market is as good as their efforts… But then again that’d have to be some strong delusion-juice they’d be drinking to come to that conclusion.

]]> by: melody http://www.marketingrevisited.com/who-is-really-in-charge-of-marketing/#comment-1201 Fri, 13 Jul 2007 12:15:49 +0000 http://www.marketingrevisited.com/who-is-really-in-charge-of-marketing/#comment-1201 This is post is great! I couldn't agree more. True marketing should be A-Z and include the entire company. This is post is great! I couldn’t agree more. True marketing should be A-Z and include the entire company.

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