Comments on: Who’s Making Money on Facebook? http://www.marketingrevisited.com/who%e2%80%99s-making-money-on-facebook/ Fri, 21 Nov 2008 05:24:20 +0000 http://wordpress.org/?v=2.0.5 by: Tom Blue http://www.marketingrevisited.com/who%e2%80%99s-making-money-on-facebook/#comment-5341 Wed, 13 Feb 2008 22:44:06 +0000 http://www.marketingrevisited.com/who%e2%80%99s-making-money-on-facebook/#comment-5341 Robert, this is an excellent point. I wonder what the cost of this program was for Office Max? Robert, this is an excellent point. I wonder what the cost of this program was for Office Max?

]]> by: Robert Suspion http://www.marketingrevisited.com/who%e2%80%99s-making-money-on-facebook/#comment-5335 Wed, 13 Feb 2008 20:55:58 +0000 http://www.marketingrevisited.com/who%e2%80%99s-making-money-on-facebook/#comment-5335 It seems like people are putting a lot of pressure on those little elves. As I understand it, it cost less than a television commercial, and the bandwidth couldn't have compared to any kind of significant broadcast or radio buy. I'm not sure what folks really think you can do with that kind of budget. It sounds like something from Austin Powers "Here's almost a MILLION dollars . . . now MOVE THE NEEDLE". The truth is that a few million dollars of sales (which wouldn't show up anywhere) is probably enough to justify the effort. The point for ROI analysis is that the "I" was unbelievably small . . . so even a great "R" isn't all that big. The real choice for OM was probably "is it worth spending anything at all during the holidays?". They couldn't spend enough to compete with Staples, Best Buy and the like. So the option was to save the cash. I'm guessing the continuing waves of publicity caused by the elf probably justified the expense. It seems like people are putting a lot of pressure on those little elves. As I understand it, it cost less than a television commercial, and the bandwidth couldn’t have compared to any kind of significant broadcast or radio buy. I’m not sure what folks really think you can do with that kind of budget.

It sounds like something from Austin Powers “Here’s almost a MILLION dollars . . . now MOVE THE NEEDLE”. The truth is that a few million dollars of sales (which wouldn’t show up anywhere) is probably enough to justify the effort. The point for ROI analysis is that the “I” was unbelievably small . . . so even a great “R” isn’t all that big.

The real choice for OM was probably “is it worth spending anything at all during the holidays?”. They couldn’t spend enough to compete with Staples, Best Buy and the like. So the option was to save the cash.

I’m guessing the continuing waves of publicity caused by the elf probably justified the expense.

]]>