The Importance of How You Describe Yourself

Saranne Rothberg is the Founder and CEO of The ComedyCures Foundation. Her blossoming non-profit brings laughter and therapeutic humor programs to children and adults living with illness, trauma and disabilities through large and small-scale comedy events.

She founded the organization from her chemo therapy chair in 1999 (she is a stage-4 breast cancer survivor) as a manifestation of her own experience with the healing power of laughter. Since then she has been featured on Good Morning America, Oprah, and most every other major news media you can imagine.

Her awards are too numerous to list, but Oprah has featured her as her “Hero” in her book Live Your Best Life.

Her events are booked out for years.

We met for the first time by phone last week to discuss the possibility of aligning her foundation with a breast cancer related initiative I’m working on. She was in the familiar position of selling the power of her organization.  And she did it remarkably well.

Here’s how she described her events.

“Take the spirituality of Deepak Chopra, the motivational energy of Anthony Robins, and the comedy and music of Saturday Night Live. Put it in a blender. And serve it with a stage-4 breast cancer miracle as the cherry on top. That’s a ComedyCures event.”

What a beautiful description. In a few quick sentences you’ve got it… lodged in your brain… no need for repetition.

I wrote a post a while back on the power of being concrete in your communication. What a great illustration.  I was reminded yet again that we don’t have to use business-speak to be compelling when we describe our businesses, products and services.

Communicating like this… is it any wonder that this one woman has been able to shine a ray of light into the lives of hundreds of thousands of people?