In case you haven’t noticed, e-commerce has gotten seriously competitive.
I’m managing a pay-per-click campaign right now where I’m bidding $7.15 per click for a 9th place listing on Google Adwords. When you’re spending $7.15 for a click, you become HIGHLY conscious of what it takes to turn that click into a sale.
So, let me offer you five things that make an e-commerce site great – and turn a $7.15 click into a high-yield marketing investment.