Speaking
Tom Blue is a speaker that infuses passion and practical application into every engagement. In short - people enjoy listening. And they walk away with something they can do differently when they return to the office to improve their businesses.
While he focuses on subject matters related to sales and marketing, every talk is tailored to its audience.
Popular Topics:
- Marketing Principles
- Lead Generation
- Online Marketing
- Cultivating Referrals
- Accountable Marketing for Businesses of Any Size
Recent Engagements:
- Virginia, Retail Merchants Association: Marketing When People Ignore Marketing
- Virginia, Retail Merchants Association: Online Marketing for the Innovative Retailer
- Center for Innovative Technology (panel presentation): Licensing Intellectual Property from Universities
- Richmond Chamber of Commerce: Using the Web to Drive Growth for Small Businesses
Recent Sponsored Engagements:
- California Association of Realtors (Annual Convention): Real-Time Real Estate, Best Practices for Leveraging Technology to Manage Leads and Increase Client Satisfaction
- Prudential, South Carolina (State Convention): Real-Time Real Estate
- Northern Virginia Association of Realtors: Real-Time Real Estate
- Research In Motion (RIM – makers of the BlackBerry): Live Webinar: Tapping the Potential of Wireless Technology to Manage Leads
A Few Candid Remarks:
I enjoy speaking to groups. This is not how I make my living, however. As the title of this blog suggests, I spend 95% of my time in the marketing trenches and 5% sharing what I’ve learned. If you think I may be a good fit as a speaker for your event, email me, and we can discuss it.
You may notice the flurry of “sponsored engagements” I have listed above pertaining to real estate and wireless technology. No, I’m not a Realtor. I designed an educational seminar for Nextel. The purpose of the seminar was to teach Realtors why it makes good business sense to own a BlackBerry (or other wireless device with data/email capabilities) for lead management – and how exactly to use the device to increase productivity and earnings.
The seminar was a success both as a (teach-to-sell) sales tool for Nextel and a piece of valuable education for Realtors. It took on a life of its own for a while.
