I had the pleasure last week of kicking off the 2008 First Friday Forum series for the Retail Merchants Association (RMA) in Virginia. The content of this talk was pulled from a series of my posts on the laws of marketing physics as defined by Doug Hall at the Eureka! Ranch and other helpful insights from such authors as Dr. Robert Cialdini and Chip & Dan Heath (Made to Stick).

Filmed before a group of about 200 Virginia retailers, the RMA produced a nicely edited version of the talk.

As I’ve been asked repeatedly by my readers to provide a video post, I thought this might be of interest to some of you who have gotten to know me only by way of my writing. The talk has been abridged (sacrificing my infomercial humor), but they did a nice job of capturing much of the substance. If you would like to receive the slides from the presentation, shoot me an email or comment.

This entry was posted on Thursday, January 10th, 2008 at 8:14 pm and is filed under Marketing Principles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.