If You Believe In Your Product, Give It Away

My brother in law’s family came up from Atlanta to visit last weekend.  We are both attempting to learn golf.

He pulled from his bag a coupon/voucher that I could redeem to receive one free golf club from a company called Upswing. Simply call the number on the card – cite the unique sequence number on my coupon, and a putter, driver, or sand wedge is mine for the mere cost of shipping.  How could I refuse?

Upswing is a new (three year old) golf club manufacturer based in Seattle, WA.

Give coupons out at charity events.

Head of production for Callaway.

10% redemption rate

25% conversion rate

Growing quickly

Laser logos on wedges.

50% off for charities (to raffle)

NO CELEB endorsements – saves them a fortune.

http://www.upswinggolf.com/