http://www.marketingrevisited.com Fri, 30 May 2008 15:33:07 +0000 http://backend.userland.com/rss092 en Regardless of what you sell, people will ask others before they buy. And guess what. They trust what they hear from their friends more than anything you’ll ever say in your advertising. This is hardly breaking news. Since the first caveman started selling clubs and spears, people have been voicing their ... http://www.marketingrevisited.com/people-are-talking/ Twice in two days, I’ve had the same conversation with marketers suffering from the same confusion. Both are organizations that rely on lead generation as the first step in their sales processes. That is to say, they expose prospects to their marketing message in an effort to move them to ... http://www.marketingrevisited.com/are-you-ask-too-much-of-your-marketing-materials/ I got my 5th invitation today to join the 6 Degrees of Separation group on Facebook. I decided to investigate it. I’m seriously intrigued (as we all should be) by the social networking phenomenon and how it will impact the marketing world in the months and years ahead. Clearly there’s a ... http://www.marketingrevisited.com/who%e2%80%99s-making-money-on-facebook/ I’m a big fan of user reviews. As a consumer, I refer to them whenever they’re available, and I find that they influence my purchase decisions. Short of a product demonstration, as an instrument of persuasion, the user review has to be among the most effective tools we have at our ... http://www.marketingrevisited.com/how-to-get-the-most-from-your-testimonials/ A professional marketer recently suggested that the marketing principles I’ve been addressing related to overt benefit, dramatic difference, and real reasons to believe are outdated… they no longer apply since the dawn of category competition. The example that she cited was that of GM, Ford, and Chrysler perfecting these principles only ... http://www.marketingrevisited.com/when-overt-benefits-and-dramatic-differences-are-hard-to-find%e2%80%a6/ I had the pleasure last week of kicking off the 2008 First Friday Forum series for the Retail Merchants Association (RMA) in Virginia. The content of this talk was pulled from a series of my posts on the laws of marketing physics as defined by Doug Hall at the Eureka! ... http://www.marketingrevisited.com/marketing-when-people-ignore-marketing/ If you’re not doing ROI calculations before and after your marketing initiatives, you certainly should.  Let me remove any excuse for not doing this… I’m surprised by how easy it is for marketers to overlook this important calculation as they weigh their creative options and plan their campaigns.  So, let this ... http://www.marketingrevisited.com/new-marketing-roi-calculators/ A short while ago, I wrote a post discussing one of three key marketing principles discovered and well-documented by the Eureka! Ranch (Overt Benefit). I’ve gotten a lot of feedback since, and thought it would be worthwhile to complete my review of all three principles as we should all have ... http://www.marketingrevisited.com/how-to-be-the-most-believable-marketer-in-your-space/ If you've been following this blog for a while, you know the value I assign to stellar design and copy. Not surprisingly, I've found some of the most helpful writing advice on other blogs... some of which you will find below. Michael Stelzner of Writing White Papers (a blog well-worth following) ... http://www.marketingrevisited.com/top-10-blogs-for-writers/ If you’re like me, you’ve noticed and begun to appreciate the utility of online videos. The professional applications for this technology are nearly endless… tutorials, customer service & tech support content, online sales presentations, educational seminars…. And when the content is relevant to your visitors’ interests and professionally delivered, it ... http://www.marketingrevisited.com/here%e2%80%99s-your-chance-to-start-creating-your-own-video-presentations-%e2%80%93-free-for-a-limited-time/