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	<title>Marketing Revisited</title>
	<link>http://www.marketingrevisited.com</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Mon, 14 Jun 2010 11:04:01 +0000</lastBuildDate>
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	<item>
		<title>The Fallacy of Linear Sales Progression Online</title>
		<description><![CDATA[
I read an article recently about creating forward sales momentum with web site visitors. I love the concept.
The idea is to create site copy that leads users down a prescribed path toward a purchase. I was nodding my head in affirmation until the author stated that the path to a purchase is linear.
This is where [...]]]></description>
		<link>http://www.marketingrevisited.com/the-fallacy-of-linear-sales-progression-online/</link>
			</item>
	<item>
		<title>Remember the Basic Economics of Marketing (ROI)</title>
		<description><![CDATA[
I got a call recently from a friend whose company has developed a new consumer software application. He had been presented with an opportunity to buy banner ad exposures on a newspaper web site.  “The price,” he said, “seems pretty amazing.” (In a good way.)
The newspaper had offered him banner ads on their site at [...]]]></description>
		<link>http://www.marketingrevisited.com/remember-the-basic-economics-of-marketing-roi/</link>
			</item>
	<item>
		<title>How We Judge Books… and What You Should Do About It</title>
		<description><![CDATA[
We’ve all heard the age-old admonishment. Don’t judge a book by its cover.
What a joke.
In a time when we are all subject to constant information overload, there literally is no time to judge a book – or anything else for that matter by anything more than its cover.
Thankfully, it appears that we human beings are [...]]]></description>
		<link>http://www.marketingrevisited.com/how-we-judge-books%e2%80%a6-and-what-you-should-do-about-it-2/</link>
			</item>
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		<title>What Happens When You Put the CUSTOMER In Charge of Your Marketing?</title>
		<description><![CDATA[
A while ago I wrote a post asking the question, “who is really in charge of your marketing?” My intent was to highlight the marketing impact (for better or worse) of the rank and file staffers who come face-to-face with customers.
Recently however, I have noticed something truly fascinating that I believe may very well change [...]]]></description>
		<link>http://www.marketingrevisited.com/what-happens-when-you-put-the-customer-in-charge-of-your-marketing/</link>
			</item>
	<item>
		<title>If You Believe In Your Product, Give It Away</title>
		<description><![CDATA[
My brother in law’s family came up from Atlanta to visit last weekend.  We are both attempting to learn golf.
He pulled from his bag a coupon/voucher that I could redeem to receive one free golf club from a company called Upswing. Simply call the number on the card – cite the unique sequence number on [...]]]></description>
		<link>http://www.marketingrevisited.com/if-you-believe-in-your-product-give-it-away/</link>
			</item>
	<item>
		<title>Getting Efficient With Social Media</title>
		<description><![CDATA[
Anyone who spends time on social media knows that maintaining multiple accounts (Twitter, Facebook, blog, etc.) can be painfully time consuming. I&#8217;m testing Posterous as a remedy to this problem and am thus far quite impressed.I&#8217;d suggest you do the same.
Posted via email from marketingrevisited&#8217;s posterous


]]></description>
		<link>http://www.marketingrevisited.com/getting-efficient-with-social-media/</link>
			</item>
	<item>
		<title>Take the Fear Away from Your Referral Sources (Part 2)</title>
		<description><![CDATA[
Why DON’T people refer?
A firm understanding of why people DON’T refer is one of the keys to getting your customers to refer business to you.
There are a host of reasons for not referring.  Maybe your product or service is no good.  Maybe your staff is rude. Maybe your customers literally don’t know any other prospects.
Let’s [...]]]></description>
		<link>http://www.marketingrevisited.com/take-the-fear-away-from-your-referral-sources-part-2/</link>
			</item>
	<item>
		<title>When Should You Ask for Referrals? (Part 1)</title>
		<description><![CDATA[
Who doesn’t want to grow their business through referrals? We’d all rather sell to people who have been referred to us. The sale starts with a level of trust and familiarity that just isn’t produced by other methods of lead generation.
So why are sales people so bad at generating referrals on a consistent basis? I [...]]]></description>
		<link>http://www.marketingrevisited.com/when-should-you-ask-for-referrals-part-1/</link>
			</item>
	<item>
		<title>Color Matters</title>
		<description><![CDATA[
Lately I&#8217;ve found myself involved in a number of new branding initiatives. New companies seeking to create a compelling brand…  and existing firms trying to become more compelling by investing more thought in the branding exercise.
The topic of color comes up frequently in these projects.  Does color actually matter? Is it a significant variable in [...]]]></description>
		<link>http://www.marketingrevisited.com/color-matters/</link>
			</item>
	<item>
		<title>How to Be the Most Believable Marketer in Your Industry</title>
		<description><![CDATA[
A short while ago, I wrote a post discussing one of three key marketing principles discovered and well-documented by the Eureka! Ranch (Overt Benefit). I’ve gotten a lot of feedback since, and thought it would be worthwhile to complete my review of all three principles as we should all have them at the forefront of [...]]]></description>
		<link>http://www.marketingrevisited.com/how-to-be-the-most-believable-marketer-in-your-industry/</link>
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