http://www.marketingrevisited.com/do-you-dare-to-change-the-world-with-your-marketing-a-look-at-the-dove-campaign/ Tue, 06 Jan 2009 06:20:46 +0000 http://wordpress.org/?v=2.0.5 http://www.marketingrevisited.com/do-you-dare-to-change-the-world-with-your-marketing-a-look-at-the-dove-campaign/#comment-1630 Wed, 31 Oct 2007 10:13:56 +0000 http://www.marketingrevisited.com/do-you-dare-to-change-the-world-with-your-marketing-a-look-at-the-dove-campaign/#comment-1630 From copywriter perspective; Dove clearly wins their prospects heart by clearly stating their USP – teenage self-esteem problem. I’m not a girl, so I don’t really know but I do know this, my friend will start questioning me why I show her this video. From copywriter perspective; Dove clearly wins their prospects heart by clearly stating their USP – teenage self-esteem problem. I’m not a girl, so I don’t really know but I do know this, my friend will start questioning me why I show her this video.

]]> http://www.marketingrevisited.com/do-you-dare-to-change-the-world-with-your-marketing-a-look-at-the-dove-campaign/#comment-1612 Mon, 22 Oct 2007 10:47:51 +0000 http://www.marketingrevisited.com/do-you-dare-to-change-the-world-with-your-marketing-a-look-at-the-dove-campaign/#comment-1612 wow!!! that is something. these things actually make you think and look at all the things that are happening around you. the ad is brave to say the least, unilever has come up with something good. I am from india, and i would like to see such things by Hindustan Unilever Limited here. wow!!! that is something. these things actually make you think and look at all the things that are happening around you. the ad is brave to say the least, unilever has come up with something good.
I am from india, and i would like to see such things by Hindustan Unilever Limited here.

]]> http://www.marketingrevisited.com/do-you-dare-to-change-the-world-with-your-marketing-a-look-at-the-dove-campaign/#comment-1577 Wed, 03 Oct 2007 15:22:13 +0000 http://www.marketingrevisited.com/do-you-dare-to-change-the-world-with-your-marketing-a-look-at-the-dove-campaign/#comment-1577 [...] While doing some research this morning into viral video marketing, I came across this amazing campaign by Dove (as in the soap). The campaign is focused on women and girl’s self-esteem and the definition of beautiful. Now, this would truly make for a great case study from a marketing and corporate responsibility angle and I thought about commenting on that, however, Tom Blue on marektingrevisited.com has covered the Dove campaign on his blog. So, go there to read that stuff. [...] […] While doing some research this morning into viral video marketing, I came across this amazing campaign by Dove (as in the soap). The campaign is focused on women and girl’s self-esteem and the definition of beautiful. Now, this would truly make for a great case study from a marketing and corporate responsibility angle and I thought about commenting on that, however, Tom Blue on marektingrevisited.com has covered the Dove campaign on his blog. So, go there to read that stuff. […]

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