http://www.marketingrevisited.com/are-you-ask-too-much-of-your-marketing-materials/ Fri, 21 Nov 2008 03:04:31 +0000 http://wordpress.org/?v=2.0.5 http://www.marketingrevisited.com/are-you-ask-too-much-of-your-marketing-materials/#comment-7465 Mon, 17 Mar 2008 14:17:51 +0000 http://www.marketingrevisited.com/are-you-ask-too-much-of-your-marketing-materials/#comment-7465 [...] What is the purpose of your marketing materials? If it’s to sell the prospect then you’re asking way to much. Tom Blue’s recent article is worth reading for a lesson that we all need reminding of at times. Marketing materials are not meant to make the sale the first time out. If they do great;  But too often small businesses want to sell their product by giving all the details right up front, leaving nothing to the readers curiosity. [...] […] What is the purpose of your marketing materials? If it’s to sell the prospect then you’re asking way to much. Tom Blue’s recent article is worth reading for a lesson that we all need reminding of at times. Marketing materials are not meant to make the sale the first time out. If they do great;  But too often small businesses want to sell their product by giving all the details right up front, leaving nothing to the readers curiosity. […]

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