About
About Tom Blue
Tom Blue is an innovator, an entrepreneur, a life-long student of marketing and sales, and on occasion - a teacher of these subjects. Professionally, he is dedicated to assisting businesses in achieving growth through new initiatives and the design and execution of innovative marketing and business development programs.
A frequent speaker on the subjects of online and traditional marketing, business development, and new product launches, Tom has appeared on the Fox Morning Show, ABC News, CNet Live Radio, The New York Times, Industry Standard, WebProNews, Wired, and numerous other news programs and publications in connection with his work.
About Marketing Revisited
Here you will find a collection of practical and candid observations and suggestions on sales and marketing from a guy who has dedicated his career and professional interests to the art and science of persuasion.
I love small and mid-sized businesses. So prepare yourself for that bias in the ideas that you will find here.
Finally, express yourself. Marketing must be continually revisited as technologies come and go and our cultural landscape shifts at an ever-increasing rate. Your comments force me to revisit my own thinking, and I’m grateful for your input as well as your questions. So, read the stuff that captures your interest, and comment when you’re so inclined.
Now - get back to my blog.
A Few Kind Words from Others:
“Tom Blue has provided Sprint Nextel with insightful marketing strategy and project management services. He has delivered a full spectrum of integrated, marketing solutions supporting all aspects of our real estate marketing program. His services have included:
* Strategic and tactical direction - offering full support and guidance-from program planning through implementation
* Speaking Engagements - securing speaking opportunities as well as presenting on behalf of Sprint Nextel to educate real estate professionals about technology trends and products that will improve their bottom line
* Sales Training - developing and conducting sales training-from providing sales staff with a complete understanding of a “day in the life of a Realtor®” to ensuring the sales pitch is aligned with the company’s real estate marketing strategy and goals
I have thoroughly enjoyed and benefited from my experience of working with Tom over the last six months. He has a keen sense for smart marketing initiatives that reach the desired target efficiently and within budget.”
Melody Abella
Sprint/Nextel
““Tom has taken the time to learn our business, Internet marketing, and gotten his hands dirty by working with our clients, our vendors and our employees. He provides the consultation we want and helps with the implementation we need. The best thing that can be said about any consultant is that they treat your business as if it were their business and this is true of Tom Blue. The only reason I hesitate to recommend him is that the more clients he gains the less time he will have for my company..”
Shell Harris, President
Big Oak, Inc.
“Tom is the consumate marketing professional with exceptional skill and strength in forming and launching new business concepts and ventures. Tom’s savvy and creative marketing know-how combined with the ability to execute with excellence make him a “must have” resource to have in your contacts list.”
Melissa Watkins, Founder
Outbox Communications
“Tom Blue is great to work with. He brings a level of excitement in everything he works on and is very passionate about what he does. I have worked with Tom over numerous jobs and can say that he is a true pleasure to work with.”
Brent Nultemeier, Founder
BN Design & Advertising
“The results derived from Tom’s work have met and frequently exceeded my expections both in terms of the quality of the marketing components as well as ou ability to track their effectiveness. The marketing initiatives developed and deployed under Tom’s direction have consistently produced at least the intended result - and often more.
In short, his work is outstanding, and I would highly recommend him to any business seeking to articulate its purpose in the marketplace and/or build a high-yield marketing system.”
James Farrelly, President & CEO
Centrieva Corp.
“I have worked with Tom Blue since 1995 on a wide array of projects. I have come to realize that he is a sales and marketing genius. Seriously. I have never met anyone who is more passionate and intuitively knowledgeable about the topic. He has this unique creative ability to quickly connect ideas or connect people or connect people with ideas. It all appears so effortless. Yet he works extremely hard following through on the projects he has put into motion. On top of that, he is an amazing presenter and a gifted wordsmith. I have no hesitation recommending Tom Blue (or his blog, Marketing Revisited) to anyone looking to launch or expand their business.”
Mary Delicate, Founder
Delicate Research
“We have worked with Tom on a number of projects which required him to gather, process, and comprehend a great deal of quantitative and narrative information specific to our business (financial advisory services) with limited input from the company. He was thorough and resourceful and while he collected a great deal of information, his work was minimally intrusive to our staff. In addition to marketing advice, Tom produced a concise and very well written document that now serves as a business plan for our financial advisors. We found Tom to be reliable, easy to work with, and skilled at articulating complex, industry-specific concepts for a broad range of audiences. In terms of what we were seeking, he was able to produce everything we were hoping for.”
William Saunders, Vice President of Wealth Management
Equity Concepts
“Tom has a distinct ability to create effective business plans. I have worked with Tom on three occasions where such plans were developed and in each instance he has written plans that attract investors. His ability to craft the plan and engage in relationships with investors around a new concept or company are unparalleled.”
Robert Patterson, Director Corporate & Foundation Relations
Randolph-Macon College
“Tom is one of the most innovative and refreshing marketing entrepreneurs I have had the opportunity to work with. Tom is both a student of the industry and a market maker, choosing to break new ground where necessary but also employing traditional best practices to lift client results and launch new products. I routinely reach-out to Tom to gain fresh perspective and gain insight in to his perspective as needed. His track record of success is impressive and speak volumes of his ability to integrate with clients and business partners.”
Jim Harenchar, EVP and Principal
RightMinds
