Teach a Man to Fish… And He’ll Still Want You to Fish for Him Tomorrow

Brian Korte is an artist pioneering a new and fun medium.  He builds mosaics – big pictures – out of LEGOs.  You can find him in the Guinness Book of World Records in connection with his craft.

I can remember the time he told me he was working on his first one – a portrait of two of his friends who had recently married. With limited expectations, I took a look, and WOW! pretty darn cool!

What’s really interesting about his LEGO art, is that once you understand HOW he does it, unlike other forms of art that so often require freakish talent, most anyone could do this with his level of precision.

He has leveraged this sense of attainability to create a following of enthusiasts. Kids can (and do) actually help him complete his work.

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A Simple Exercise in Empathy to Boost Online Sales

I was working on the early planning of a new web site recently, and I was struck by a realization that I think may prove helpful to many of you who follow this blog.

As I have said countless times, effective online selling hinges on your ability to climb into your prospect’s head (empathize) and speak to her in the way she needs to be spoken to in order to move her to action. You have to anticipate her questions and make answers available in the right places – coinciding with her own buying process.

I have done this dozens of times now, but as I worked through the process today, something useful occurred to me.

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