The 5 Requirements of Any Great E-commerce Site

Posted by Tom Blue in Uncategorized on Mar 26th, 2009 | View Comments

In case you haven’t noticed, e-commerce has gotten seriously competitive.

I’m managing a pay-per-click campaign right now where I’m bidding $7.15 per click for a 9th place listing on Google Adwords. When you’re spending $7.15 for a click, you become HIGHLY conscious of what it takes to turn that click into a sale.

So, let me offer you five things that make an e-commerce site great – and turn a $7.15 click into a high-yield marketing investment.

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What Do Your Customers REALLY want?

Posted by Tom Blue in Uncategorized on Mar 13th, 2009 | View Comments

What do your customers really want from you? I’d classify this as an important question for any business. And today, I got a glimpse of something from which most of us can probably extract a valuable lesson.

A friend of mine who runs a thriving angel investor group in Virginia recently set up an account on the business networking site, LinkedIn. (If you don’t have one, you should probably think about it.) The other day, she challenged me to a race to see who could build a bigger network. She’s killing me.

One of the features that LinkedIn now offers is the ability to post a question to the community.  People answer publicly to establish credibility and domain expertise. So, as you might imagine, the answers tend to be thoughtful, well-articulated, and generally correct (or at least defensible).

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