When Overt Benefits and Dramatic Differences Are Hard to Find…
Posted by Tom Blue in Uncategorized on Feb 3rd, 2009 | View CommentsA professional marketer recently suggested that the marketing principles I’ve been addressing related to overt benefit, dramatic difference, and real reasons to believe are outdated… they no longer apply since the dawn of category competition.
The example that she cited was that of GM, Ford, and Chrysler perfecting these principles only to converge on a “commodity position” and obviously struggle in the marketplace.
About Me
I love early-stage companies. Entrepreneurs energize me, and I consider myself a part of that sacred tribe – the very best hope for our economy.
Most everything you will read here can be applied by most any business seeking to be remarkable in the chaos of the marketplace.
