What Can We Infer from Our Visitors’ Search Language?

I’m hung up right now on the issue of online conversion and why conversion rates are, in my estimation, generally so far beneath where they could be.

One reason we fail to convert visitors into buyers online is that we fail to speak to them in a way that coincides with their needs at the time.  Sometimes this is understandable.  We can’t read the minds of our visitors, can we?  In fact… sometimes, maybe we can.

For many of us, the bulk of our site traffic comes from search engines. People turn a question of some kind into a search term/phase; enter it into a search engine; and follow what they perceive to be the most relevant resulting link.

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