Regardless of what you sell, people will ask others before they buy. And guess what. They trust what they hear from their friends more than anything you’ll ever say in your advertising.

This is hardly breaking news. Since the first caveman started selling clubs and spears, people have been voicing their vendor related gripes and praises to their friends.

Word-of-mouth just happens.  And that’s how most of us still view it… something that happens as opposed to something we can actually influence.

If that’s still your view, you’re missing the boat and probably losing business as a result.
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