The most common questions I’ve been receiving lately pertain to Google Adwords – and pay-per-click advertising in general. People are drawn to the apparent speed and efficiency of this form of advertising. And in a way, they’re right to be enamored. It’s a quick way to establish a presence on the search engines. And best of all, you only pay when people click your ad.

What people fail to realize is that the market for these ads is often very competitive, and you will likely have to slug it out with some pretty sophisticated advertisers that know exactly what they can afford to pay for a click.

Read the rest of this entry »