I had a meeting today with a man who owns a rental property in Nags Head, NC. He commented to me the property management firm he used had done a nice job, but the changed the way they offer their services from a turnkey bundle to an a la carte menu of services.

For this reason alone, he switched property management companies.

Interesting… This property management company decided to give control to its customer - to allow him to customize their service to his own needs. I would guess their motivation was to retain customers. But it produced the opposite result.
Read the rest of this entry »

We’ve all heard the age-old admonishment. Don’t judge a book by its cover.

What a joke.

In a time when we are all subject to constant information overload, there literally is no time to judge a book – or anything else for that matter - by anything more than its cover.
Read the rest of this entry »

I’d hate to be responsible for marketing at Sprint (together with Nextel). There are people at Sprint dedicating their lives to trying to make people like this company – to say nothing of the millions they spend in that effort.

And for what??? To have it all ruined the moment someone walks into one of their retail locations and tries to transact business with any one of the battalion of thoughtless morons that they employ (or allow to conduct themselves draped in the Sprint brand).
Read the rest of this entry »