What do your customers really want from you? I’d classify this as an important question for any business. And today, I got a glimpse of something from which most of us can probably extract a valuable lesson.
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Business gifts just aren’t the same as the gifts you buy for friends and family. When shopping for your mom, buy her something she’ll love. Your focus is on her… her needs… what will make her feel good.

Client gifts are different. Sure, sometimes a nice thoughtful gift is what you need. But why not challenge yourself to find a gift that gives back?
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On Friday, I read on TechCrunch that Microsoft had declared that it is acquiring advertising network aQuantive, the parent company of Avenue A | Razorfish, Atlas and DRIVEpm, for roughly $6 billion in an all-cash transaction.

aQuantive is a public company (AQNT ) with a market cap of just $2.8 billion as of Thursday. The $6 billion acquisition price represents an approximate 2x premium on Thursday’s closing price – clearly a reflection of the fact that there were competing bidders.

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In case you haven’t noticed, e-commerce has gotten seriously competitive.

I’m managing a pay-per-click campaign right now where I’m bidding $7.15 per click for a 9th place listing on Google Adwords. When you’re spending $7.15 for a click, you become HIGHLY conscious of what it takes to turn that click into a sale.

So, let me offer you five things that make an e-commerce site great – and turn a $7.15 click into a high-yield marketing investment.
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